Exhibit @ The Auckland Food Show

Blog date: Monday July 14, 2025 16:08

Why You Can’t Afford to Miss Exhibiting at the Auckland Food Show 2025

For New Zealand’s food and beverage businesses, there is no bigger event on the calendar than The Auckland Food Show. Held from July 24-27 at the Auckland Showgrounds, it’s a four-day celebration of all things culinary that draws tens of thousands of passionate foodies.

If you’re a producer, a small-batch artisan, or a rising brand, exhibiting at this show isn’t just an option—it’s a powerful investment in your business. Here’s a look at the top reasons to book your space and some essential tips to make it a roaring success.

The Top Reasons to Exhibit

Massive Direct-to-Consumer Exposure: The Auckland Food Show is a unique opportunity to put your product directly in the hands—and mouths—of your target customers. Unlike digital advertising, this is face-to-face marketing at its best. Visitors come ready to discover and try new things. Letting them see, touch, and taste your products firsthand builds a powerful and memorable connection that no ad campaign can replicate.
Generate Sales and Secure Qualified Leads: Tens of thousands of people attend this event, all with a shared passion for food and drink. They are not just Browse; they are a highly qualified audience looking to make purchases. The show is known for its "show-only specials" and exclusive deals, which are a huge incentive for on-the-spot sales. The Thursday Preview Day is also an excellent opportunity to engage with industry buyers and serious consumers who are ready to make big purchases.
Boost Your Brand and Tell Your Story: In a crowded marketplace, standing out is a challenge. Exhibiting at the Auckland Food Show gives you a dedicated stage to showcase your brand. You can share your story, talk about your process, and explain what makes your product special. Whether you’re a family-run business or a startup with a fresh idea, the show provides the perfect platform to build a loyal customer base and gain valuable brand awareness.
Leverage a Powerful Marketing Ecosystem: Your investment in a stand goes beyond the four days of the show. The organisers work hard to drive visitors with a comprehensive marketing campaign that includes TV, radio, print, and digital advertising. As an exhibitor, you get access to a profile page on the high-traffic Food Show website, social media shout-outs, and opportunities for inclusion in media releases and the official show guide.

Helpful Tips for a Successful Exhibition

Plan Your Stand Strategy: Your stand is your shop window. Invest in a visually appealing display that is easy to set up and reflects your brand. A professionally designed stand with a clear flow for visitors will attract more attention and make it easier for customers to engage with your products.
Offer Engaging Samples: The best way to sell a food product is to let people taste it. Prepare generous samples and have enthusiastic staff ready to talk about the product's features and benefits. A simple but effective way to attract a crowd is to offer demonstrations, like live cooking or cocktail-making.
Have Show-Only Specials: Create a compelling reason for visitors to buy from you on the day. This could be a special discount, a bundle deal, or a free gift with purchase. This not only drives sales but also creates a sense of urgency and reward for attendees.
Leverage Digital Tools: Promote your presence at the show on your own social media channels and website. Use the official show hashtags, share your stand number, and post behind-the-scenes photos and videos to build excitement. After the show, follow up with new contacts and social media followers to turn leads into long-term customers.

By combining a smart strategy with a well-designed portable display, your brand can make a significant impact at the Auckland Food Show and enjoy the rewards for a long time to come.

Would you like some professional help getting started? Contact DisplayMate