Exhibit @ The Auckland Home Show

Blog date: Tuesday July 9, 2024 09:42

Why Your Business Should Exhibit at the Auckland Home Show 2025

The Auckland Home Show is New Zealand’s premier event for home renovation, building, and design. Taking place from September 11-14, 2025, at the Auckland Showgrounds, this massive event draws over 40,000 highly targeted consumers actively seeking products and services for their home projects.

For any business in the home improvement sector, exhibiting here isn't just an option—it’s a powerful strategy for growth. Here are the key reasons why you should consider a presence at this year’s show, along with some tips to ensure your success.

The Key Reasons to Exhibit

  1. Unmatched Face-to-Face Marketing
    In an increasingly digital world, the Home Show offers an invaluable opportunity for direct, in-person interaction. You can demonstrate your products, answer questions on the spot, and build trust with potential customers. This personal connection is a powerful way to convert interest into sales.

  2. Generate Qualified Leads and Drive Sales
    The attendees at the Auckland Home Show are not just casual browsers; they are a highly motivated audience with a strong intent to purchase. Many visitors are actively planning a new build or renovation project. Exhibiting provides a prime platform to capture valuable leads and secure on-the-spot sales, with many exhibitors generating months of work from this single four-day event.

  3. Boost Your Brand’s Visibility
    With hundreds of exhibitors and thousands of visitors, the show is a fantastic opportunity to increase brand awareness. A well-designed stand can make a lasting impression and put your brand front-of-mind for homeowners. It’s an effective way to get your name in front of a massive, relevant audience in a short amount of time.

  4. Network and Gain Market Insights
    The show is a hub for industry professionals. It's a great place to network with other businesses, forge new partnerships, and even observe what your competitors are doing. Additionally, the direct feedback you receive from visitors can provide invaluable insights for future product development and marketing strategies.

Helpful Tips for a Successful Exhibition

  • Plan Your Display to Stand Out: Your stand is your first impression. Make it a "visual speed bump" that captures attention from the aisle. Consider using a Portable Fabric Display Wall to create a large, eye-catching backdrop with bold graphics. A professional, cohesive look can be achieved with a complete Portable Exhibition Kit that includes display walls, counters, and lighting.

  • Engage with Visitors: Don't just stand behind your counter. Be a greeter, not a guard. Ensure your staff is friendly, approachable, and knowledgeable. Use interactive elements like product demonstrations or a prize draw to encourage people to step into your space.

  • Use Functional and Branded Furniture: A counter is essential for engaging with visitors and collecting leads. A Portable Rectangular Counter is ideal for this, as it is easy to set up and provides a branded surface for demonstrations and a place to store brochures and forms.

  • Simplify Your Setup: Exhibiting can be a lot of work, so choose display solutions that are easy to transport and assemble. Products like Velcro-receptive Wall Graphics are a great option for quick, reusable branding on your stand walls.

  • Follow Up Promptly: The leads you collect are your most valuable asset from the show. Have a system in place to follow up with every contact as soon as possible after the event to turn those conversations into conversions.

Would you like further assistance? Contact DisplayMate and we'll be happy to help.

Exhibit @ The Auckland Home Show