Overseas? How to Display at a Trade Exhibition in New Zealand

Blog date: Thursday February 27, 2025 11:21

Exhibiting at a trade show in New Zealand can be a fantastic opportunity for your company to showcase its products and services. Here are some tips to help you make the most of it:

1. Set Clear Objectives: Determine what you want to achieve from the exhibition. Are you looking to generate leads, increase brand awareness, or launch a new product? Having clear goals will help you plan your strategy.

2. Research the Market: Understand the New Zealand market, including cultural nuances, consumer behavior, and industry trends. This will help you tailor your approach and avoid any potential pitfalls.

3. Choose the Right Trade Show: Select a trade show that aligns with your industry and target audience. You can find a list of trade shows in New Zealand here.

4. Plan Your Stand: Design an eye-catching and welcoming stand that highlights your key messages. Consider using a modular stand design for ease of transport and setup. Make sure to declare any stands you take to Customs to avoid duty charges on return. Alternately talk to DisplayMate for local production of your entire stand and make the whole trip easier and less stressful. They can even store it if you are planning on return visits or multiple shows.

5. Pre-Exhibition Promotion: Generate interest before the event through marketing and publicity. Use social media, email campaigns, and partnerships with local businesses to attract visitors to your stand.

6. Engage with Attendees: Train your staff to be approachable and knowledgeable. Engage with attendees, answer their questions, and collect their contact information for follow-up.

7. Follow-Up: After the exhibition, follow up with the leads you generated. Send personalized emails, schedule meetings, and continue building relationships.

8. Compliance with Local Laws: Ensure that your exhibition activities comply with local laws and regulations, including health and safety standards.

Do you have more questions or need local insight? Contact the DisplayMate team. We're here in Auckland, New Zealand and ready to help.